2023 Grad Show

Blake Cochlan

AUArts Grad Show BClogo2021

VCD – Advertising & Graphic Design

pixelatedblake.myportfolio.com/

Hey, I'm Blake! I'm a 21-year-old designer, who is currently wrapping up my 4th year at The Alberta University of the Arts. I'll be receiving a Bachelor of Design with a minor in Animation. Creative problem-solving has always been intensely rewarding for me, and I hope to merge my analytical, meticulous design side with my more quirky illustration side.

I've honed my communications skills working at The ALS Society of Alberta, and I hope to bring this skillset into a collaborative, fast-paced environment. Building community and freedom of expression are cornerstones of my creative process. I'm a team player looking to elevate my peers with bold thinking and passion!

Burger Culture Logo and Wordmark Inspired by rubber hose cartoons to create a classic, inviting feeling appropriate for all backgrounds.
Burger Culture Style Guide Assets, colour palette and type tests.
Burger Culture Restaurant Mural Rendering famous artworks in a cohesive and lighthearted manner to elevate the brand.
Burger Culture Social Media Mockup Two Instagram posts, meant to make viewers both entertained and hungry!
Burger Culture Menu Display Mockup A look from the perspective of a Burger Culture customer.
Burger Culture Washroom Signage Wayfinding signage with multiple languages, reflecting our inviting and multicultural tone.

Burger Culture

Practice building an upbeat, cheeky and versatile brand from the ground up. For a proposed franchise restaurant, consistency across various deliverables while maintaining charm and intrigue is key.

Made in collaboration with:
Mary McKeown https://marymckeown.com/
Erica Guan https://acireart.myportfolio.com/

Burger Culture AUArts Grad Show burgerculture_post_Page_04
Burger Culture Logo and Wordmark Inspired by rubber hose cartoons to create a classic, inviting feeling appropriate for all backgrounds.
Burger Culture AUArts Grad Show burgerculture_post_Page_14
Burger Culture Style Guide Assets, colour palette and type tests.
Burger Culture AUArts Grad Show burgerculture_restarauntmuralfinal
Burger Culture Restaurant Mural Rendering famous artworks in a cohesive and lighthearted manner to elevate the brand.
Burger Culture AUArts Grad Show burgerculture_post_Page_23
Burger Culture Social Media Mockup Two Instagram posts, meant to make viewers both entertained and hungry!
Burger Culture AUArts Grad Show burgerculture_post_Page_17
Burger Culture Menu Display Mockup A look from the perspective of a Burger Culture customer.
Burger Culture AUArts Grad Show burgerculture_post_Page_19
Burger Culture Washroom Signage Wayfinding signage with multiple languages, reflecting our inviting and multicultural tone.
Spiked Coolers (Double Spiked) Vibrant and energetic colours, engaging shape language, and a bit of retro flair.
Spiked Coolers (Regular) I worked hard to emphasize differences between flavours and alcohol percentages.
Spiked Coolers 6 Pack Box Wrapping each of the fun and unique flavours into a cohesive package.
Spiked Coolers Promotion Catching the summer vibe that Spiked pairs so well with.

Spiked Coolers Packaging Redesign

This assignment focused on refreshing the packaging and assets of an existing brand in order to cater to a younger, more energetic audience, as well as better communicating differences in flavour and alcohol contents.

Spiked Coolers Packaging Redesign AUArts Grad Show spiked_doublex2
Spiked Coolers (Double Spiked) Vibrant and energetic colours, engaging shape language, and a bit of retro flair.
Spiked Coolers Packaging Redesign AUArts Grad Show spiked_regular
Spiked Coolers (Regular) I worked hard to emphasize differences between flavours and alcohol percentages.
Spiked Coolers Packaging Redesign AUArts Grad Show spikedcoolers_6pack
Spiked Coolers 6 Pack Box Wrapping each of the fun and unique flavours into a cohesive package.
Spiked Coolers Packaging Redesign AUArts Grad Show spikedcoolers_instagramad
Spiked Coolers Promotion Catching the summer vibe that Spiked pairs so well with.
SpitFire Hot Sauce Bottle Mockup A simple, yet bold label that emphasizes toughness and heat.
SpitFire Hot Sauce Style Guide Thick, blackletter type blended with goofy illustration to evoke hints of comedy and intensity.
SpitFire Hot Sauce Box Mockup Note the changing illustrations and amount of peppers, meant to signify spice levels.
SpitFire Hot Sauce Food Truck A unique and memorable form of promotion, meant to engage the community and make memories.
SpitFire Hot Sauce Washroom Image Raunchy but witty humour for the sake of capturing a specific corner of the audience.
SpitFire Hot Sauce Merch Wear your tolerance of the heat as a badge of honour.

SpitFire Hot Sauce

Experimenting with a bolder and edgier tone helped me to exercise my creative muscles, as well as challenged me to make everything still broadly appealing.

Made in collaboration with:
Mary McKeown https://marymckeown.com/

SpitFire Hot Sauce AUArts Grad Show Screen Shot 2022-11-15 at 4.48.51 PM
SpitFire Hot Sauce Bottle Mockup A simple, yet bold label that emphasizes toughness and heat.
SpitFire Hot Sauce AUArts Grad Show Screen Shot 2022-11-15 at 4.48.29 PM
SpitFire Hot Sauce Style Guide Thick, blackletter type blended with goofy illustration to evoke hints of comedy and intensity.
SpitFire Hot Sauce AUArts Grad Show Screen Shot 2022-11-15 at 4.48.39 PM
SpitFire Hot Sauce Box Mockup Note the changing illustrations and amount of peppers, meant to signify spice levels.
SpitFire Hot Sauce AUArts Grad Show Screen Shot 2022-11-15 at 4.50.26 PM
SpitFire Hot Sauce Food Truck A unique and memorable form of promotion, meant to engage the community and make memories.
SpitFire Hot Sauce AUArts Grad Show Screen Shot 2022-11-15 at 4.49.57 PM
SpitFire Hot Sauce Washroom Image Raunchy but witty humour for the sake of capturing a specific corner of the audience.
SpitFire Hot Sauce AUArts Grad Show Screen Shot 2022-11-15 at 4.49.49 PM
SpitFire Hot Sauce Merch Wear your tolerance of the heat as a badge of honour.
Suicide Serpent Album Cover & Track List A dark, gothic cover harkening back to classic rock covers of the 70s and 80s, but with a modern twist.
Suicide Serpent Vinyl Mockup Meant to jump off the shelf!
Suicide Serpent Gig Posters Experimenting with hierarchy while keeping the edgy and textured style.
Suicide Serpent T-Shirts Made for listeners to express their bold and aggressive tastes.
Suicide Serpent Pins Unique and fun collectibles.
Suicide Serpent Spotify Loop An entrancing animation made to play behind the Spotify UI during listening.

Suicide Serpent

Creating a fantasy punk-rock band and their supporting promotional materials, all in a grungy and bold visual style.

Suicide Serpent AUArts Grad Show suicideserpent_post_Page_10
Suicide Serpent Album Cover & Track List A dark, gothic cover harkening back to classic rock covers of the 70s and 80s, but with a modern twist.
Suicide Serpent AUArts Grad Show suicideserpent_post_Page_11
Suicide Serpent Vinyl Mockup Meant to jump off the shelf!
Suicide Serpent AUArts Grad Show suicideserpent_post_Page_14
Suicide Serpent Gig Posters Experimenting with hierarchy while keeping the edgy and textured style.
Suicide Serpent AUArts Grad Show suicideserpent_post_Page_15
Suicide Serpent T-Shirts Made for listeners to express their bold and aggressive tastes.
Suicide Serpent AUArts Grad Show suicideserpent_post_Page_17
Suicide Serpent Pins Unique and fun collectibles.
Suicide Serpent AUArts Grad Show suicideserpent_animatic2
Suicide Serpent Spotify Loop An entrancing animation made to play behind the Spotify UI during listening.
Swish Bath Bags Product Mockup 3 distinct bath bags that encourage rejuvenation.
Swish Bath Bags Refills Once the contents of the bath bag has been used up, the bag can be refilled for further uses.
Swish Bath Bags Label Mockup Clean and simple graphics that are meant to both delight and inform. One number sticker dissolves after each use, letting users know how long they have before a refill is needed.
Swish Bath Bags Label Front A design that prepares you for the relaxation ahead.
Swish Bath Bags Label Back In-depth instructions about the steeping ritual.
Swish Bath Bags Wordmark Wispy, rounded letterforms communicate the easygoing nature of the product.

Swish Bath Bags

Developing this product concept taught me a lot about circular design strategies, sustainability, and consistency across different applications.

Swish Bath Bags AUArts Grad Show swish_bagmockup_2
Swish Bath Bags Product Mockup 3 distinct bath bags that encourage rejuvenation.
Swish Bath Bags AUArts Grad Show bathbagrefills
Swish Bath Bags Refills Once the contents of the bath bag has been used up, the bag can be refilled for further uses.
Swish Bath Bags AUArts Grad Show swish_tagmockup
Swish Bath Bags Label Mockup Clean and simple graphics that are meant to both delight and inform. One number sticker dissolves after each use, letting users know how long they have before a refill is needed.
Swish Bath Bags AUArts Grad Show swishtag_print1
Swish Bath Bags Label Front A design that prepares you for the relaxation ahead.
Swish Bath Bags AUArts Grad Show swishtag_final4
Swish Bath Bags Label Back In-depth instructions about the steeping ritual.
Swish Bath Bags AUArts Grad Show swishlogo_2
Swish Bath Bags Wordmark Wispy, rounded letterforms communicate the easygoing nature of the product.

This site may contain artworks with provocative content that some viewers may find uncomfortable or upsetting. AUArts supports a culture of non-censorship and ongoing conversations about contemporary art.