2023 Grad Show

Erica Guan

VCD – Advertising & Graphic Design

acireart.myportfolio.com/

Within the world of graphic design, I aspire to create a legacy filled with logo designs and aesthetically pleasing style guides. Though in addition to this, my practice is not limited to these particular interests. My portfolio is ever-evolving and intimately connected with my minor in 3D object design. This hybrid of studies has broadened my creativity in understanding how digital design can be translated into a physical reality.

AUArts Grad Show Guan_Imaginairium wallpaper_Square Version2_Pattern with Name

Imaginairium Illustrations All author illustrations who attended the Imaginairium fall festival with names

AUArts Grad Show Guan_Festival pass, nails, and tshirt

Festival Merchandise Festival Pass design, Wordfest lanyard, illustration t-shirts, and festival nails for social media promotion.

AUArts Grad Show Guan_imaginairium tokens

Imaginairium Tokens Wooden tokens that were laser cut and engraved with the portrait illustrations. Backs were done with acrylic paint based on the 7 festival day color schedule.

Memorial Park Library Wallpaper Festival vinyl wallpaper from the portrait illustration patterns, that is up at the Memorial Park Library currently.

AUArts Grad Show Guan_wakefield and portrait

Wakefield and Illustration Wakefield Brewster and I next to his portrait on our wallpaper at the Imaginairium festival.

Imaginairium Illustrations Alt Version Half of the author illustrations who attended the Imaginairium fall festival, without name alternative version.

Imaginairium

I had the honour of working at Wordfest as an intern before 4th-year studies, and we worked towards their annual fall festival called the Imaginarium. Intending to create a memorable and inviting environment for everyone attending in person since the pandemic, we wanted to create a campaign and merchandise piece as an encouragement for the attendees at the live events. I wanted to create a cohesive collection of illustrations to represent the authors that could easily be transferred into a wallpaper pattern, t-shirt design, tote bag, laser engraved tokens, and advertisement. It took 2.5 months of illustrating traditionally, vectorizing and perfecting to achieve 80 authors and host portraits.

Aether Full Collection, Front View The full collection, front view side by side in the following order: Dark Rum (Earth), Spiced Rum (Fire), White Rum (Air), and Vintage Rum (Water).

Vintage Rum, Alternative View Alternative bird's eye view of the Vintage Rum bottle to show the packaging label

AUArts Grad Show Bottle Render 14_fireAlt

Spiced Rum, Alternative View Alternative render for the Spiced Rum bottle to show interior glass design of the fire at the bottom of the bottle.

Bottle and Case Render A render of the Vintage Rum bottle inside the magnetic leather case

Aether Rum Case Magnetic leather case with foam and satin interior to cushion the bottle's delicate design.

Aether Full Collection, Angled View The full collection, angled view side by side in the following order: Dark Rum (Earth), Spiced Rum (Fire), White Rum (Air), and Vintage Rum (Water).

Aether

Aether is a rum brand celebrating its 100th anniversary with a new launch of four bottles inspired by the elements and rich flavours of this company. The name Aether comes from the fifth element, the material that fills the void, the quintessential air breathed by Olympians themselves. Created in collaboration with Garrett Poon, I 3D-modelled the bottles, packaging strategy and logistics, advertising launch event and campaign. With intricate designs of the rum bottles, we are not only producing them as a limited edition bottle of our finest rum but also creating a piece of fine art for users to keep in their homes.

AUArts Grad Show Guan_Blackmore Main Angled

Blackmore Store Render Main store render of Blackmore store that would display the mannequin forward.

Blackmore Visual Style Guide Quick layout of the logo variation, typography, and colours.

AUArts Grad Show Guan_Blackmore Digital Ad

Blackmore Digital Ad One of the three ad variations I created for square format, specifically Instagram sponsored ad post.

Floor Plan Render This is the floor plan render for how I imagine the store being like.

Blackmore Brick and Mortar Render 2 part Brick and Mortar ad on the store's display case in front of the entrance way.

Blackmore

Blackmore is a clothing brand that takes an edgy spin on traditional office attire for women. The brand identity was kept simple with minimal colour usage and the symbol is a simplified blackletter style “B”. The advertising campaign showcases a photo of traditional clothing like a blazer, pencil skirt, and dress pants, with a ripped paper effect illustrating a sketch of how Blackmore clothing differs from everyday office attire. I created a store model to demonstrate how I could see the store layout displaying the mannequin, brick-and-mortar ad, and entrance area. It showcases how Blackmore finds beauty in the subtle and minimal adjustment to the norm.