Alice Cox
VCD – Advertising & Graphic Design
www.alicecoxdesign.com/
My passion for design started when I was young - through creating and playing in my own pretend café complete with its own menu to rearranging my bedroom at all hours of the night. After getting the chance to be a part of the creative team at a modelling agency in my early twenties, I fell in love with graphic and brand design.
Having recently graduated from AUArts, I aim to bring a fresh perspective and a dedicated focus to problem solving with design. During my undergrad, my eagerness to explore the field of design led me to gain experience through in-house and freelance work.
When I’m not designing you can find me baking, playing The Sims, or hanging out with my toothless cat, Tilly.
Garofolo Accessibility Packaging
According to the Canadian National Institute for the Blind, an estimated 1.5 million Canadians identify as having a sight loss and another 5.59 million have an eye disease that could cause sight loss. Accessibility in everyday packaging provides those who have vision impairment a sense of inclusion and independence. Use of colour, large text, and symbols allow greater contrast and thus higher visibility to those who may be visually impaired.
Ingwe Nature Reserve & Hotel
At Ingwe, our mission is to connect you with the raw beauty of South Africa. South Africa’s bushveld offers a soul-cleansing serenity and peace few other destinations across the world can match. Ingwe means leopard in Xhosa, reflecting our respect to the beautiful animals who roam this land with us. Ingwe is for the fearless, proud leopard inside us all.
Collaborator: Kennedy Roberts
Jam Sesh Pale Ale
Few things in life achieve perfection quite like the humble PB&J. Jam Sesh is medium-bodied with a velvety texture. This groovy pale ale introduces a refreshing and bright burst of berry flavours before seamlessly transitioning into smooth nutty notes. This student project was created for Cabin Brewing with support of Daughter Creative.
Collaborators: Jayden Manzara, Jade Price, Polina Tognonmengi, Rianna Hodgson
Mexico: The Art of the Taco
Growing up in Canada, Jose Cruz spent his childhood summers in Guadalajara, Mexico with family friends. Here Cruz was immersed in the rich culture of traditional Mexican cuisine- from purchasing the fresh ingredients at street markets to stopping to grab a taco from the stands for a quick snack. Cruz wished to share these recipes in a cookbook Our solution is to combine elements of tradition, location, and modernity to create a cookbook that is as fun, dynamic, and bold as the humble taco.
Plenty Website Rebrand
Shopping for jeans as a woman is overwhelming, frustrating, and sometimes downright confusing. With the increase in popularity of online shopping, this makes finding the perfect pair of denim even more difficult, particularly for stores like Plenty who offer a multitude of brands. Through an easier navigation system and integrated style guide, users can feel more confident shopping for jeans at Plenty without all the aggravating analysis paralysis.
Vive Hair Systems
Vive is for everyone not just anyone. We understand that hair care is not a one-size-fits-all approach. Vive aims to target your individual hair needs based on its porosity so you’ll never have to worry if a product is for you or not. We create a custom experience through our single, double, and triple porosity systems. Vive: Long Live Great Hair!
Collaborator: Shannon Boyko
