Jayden Manzara
VCD – Advertising & Graphic Design
www.jaydenmanzara.com
Hi, I'm Jayden! I'm a graphic designer with experience in branding, information design, editorial design, and motion graphics. I approach each project with a commitment to exploration and storytelling. A dedication to continuous learning fuels my creative work and inspires me to problem-solve through fresh lenses. As a recent graduate, I have developed a strong foundation in various design disciplines while honing my skillset and adapting to diverse challenges through my work experience within agency, in-house, and freelance work.
Profile image courtesy Devon Rogers.
Sole Limoncello
Packaging Design
Sole encourages exploration, providing a taste of southern Italian citrus through the authentic flavours of its limoncello varieties. Inspired by the diverse flavours of Sorrento, Calabria, and Sicily, this limoncello is a celebration of authenticity and craftsmanship. The package design incorporates vibrant, evocative imagery in combination with clear and sophisticated typography. Bergamot orange, blood orange, and lemon citrus varieties are closely tied to specific Italian regions which further enhances their connection to place.
Ambience
App Concept / Brand Identity
Ambience is an app that suggests music based on the weather, putting you in sync with your surroundings, drawing a stronger emotional connection with the music, and saving you time and effort discovering new music and finding the perfect song for the moment. Ambience changes the way users interact with weather data. By providing simplified, concise weather information and integrating music suggestions, weather becomes more accessible, enjoyable, and personal. The logo and wordmark use a stylized typeface with a customized “A” which creates a harmonious and dynamic visual representation of the fluid and ever-changing nature of both music and weather. This “A” becomes a strong graphic element and signifier.
Free Spirit Magazine
Editorial Design / Brand Identity
Free Spirit is a publication dedicated to celebrating vibrant, human stories that blend flavours, culture, and personality, and inventive concoctions that define the art of mocktail crafting. It aims to embrace alcohol-free living, affirming that the absence of alcohol is never a compromise. Page designs combines a formal typographic approach with vibrant imagery, colours, images, handwritten caption styles, and illustrations for an engaging reading experience.
Photography by Jayden Manzara except where noted, illustrations by Kelly Liang.
Collaborators: Kelly Liang
The Age of Adaline Title Sequence
Motion Graphics
The Age of Adaline is a 2015 film which tells the story of a woman who does not age after an accident. This is an animated title sequence for the film. Motion graphics use visual elements based on the plot of the movie; the protagonist relocates often, uses various aliases, and has several locks on her door. It uses moody music and colours to elicit a sense of mystery, and introduce viewers to the storyline, revealing just enough to entice viewers.
Milk&
Brand Identity / Packaging / Advertising / Social
Milk consumption has declined in Canada in recent years. Milk& takes a product we know well, and infuses it with a fresh perspective on health, convenience, and vitality. Crafted for convenience, Milk& is a daily boost for those who strive for success, balance, and well-being. Milk& comes in four variations, sold by the bottle, that champion a commitment to hard work and self-care. By redefining the target audience and aligning Milk& with evolving preferences of health-conscious, busy consumers, the product and campaign position milk as an indispensable choice. The visually striking brand identity employs vibrant colors and modern typography.
Collaborators: Elora Kiddle / Hark Dhillon
