2024 Grad Show

Rianna Hodgson

VCD – Advertising & Graphic Design

riannahdesign.wixsite.com/riannahdesign

Hello! I am a graphic designer who is graduating from AUArts. I specialize in brand design, developing and refreshing brand identities. I’m well versed in typography and graphic design, but I love to infuse my work with illustrative elements! Creating for myself and others has always been a passion of mine. I enjoy taking on new challenges and pushing myself in the creative space.

Through my work, I aim to create conversation and visual intrigue, all while remembering to have fun, since design should be enjoyable!

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Cover

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Pages 5-6

Back Cover

The Hoosiers Editorial Spread

I created an editorial spread using the article, “The Hoosiers Are Back With Confidence! ” by Elizabeth Shepherd featured in Jejune Magazine. Since The Hoosiers are an indie-band I drew inspiration from collage and handmade posters, and other magazine spreads and covers featuring indie-bands.

The photos used were taken by Rachel Oates, Alex Brown and Michael Mavor. They were edited by me.

Perfume Box and Bottle

Perfume Bottle A glass bottle adorned by a glass strawberry vine and a glass strawberry lid.

Perfume Box A box with a strawberry pattern on it. The wordmark is placed on a lace-lined circle to show the delicateness of Lirika Matoshi's work.

Perfume Box Dieline

Wordmarks The different wordmarks that would be used for the rest of the set based on the other fruit dresses. From top to bottom: Strawberry, Lemon, Watermelon, Blueberry, Cherry

Lirika Matoshi Perfume

I created a perfume based on Lirika Matoshi’s iconic Strawberry Dress that went viral in 2020. This perfume would be part of a set, inspired by her other fruit dresses.
I took inspiration from the fruit dresses and the delicateness of her other work to create the design elements on the package and bottle.

AUArts Grad Show VSCM329_DataStoryPoster_RiannaHodgson

Poster This poster shows basic information from Razia's Shadow. It includes the characters, the singer and band featured in each song, the different band's genres and how long they were/are active. It also shows the different musical song types covered in this musical.

Act One Character Illustrations Act one character illustrations and icons. Characters from left to right: Ahrima, Nidria, O the Scientist, Barayas the Spider, Toba the Tura, Gargul the Oracle

Act Two Character Illustrations Act two character illustrations and icons. Characters from left to right: Adakias, Princess Anhura, Pallis, Sangra, King Malka, Baruka and Baba Bawaba, Doctor Dumaya

Razia's Shadow: A Musical Retrospective Poster

This is a poster I created outlining one of my favourite musicals, Razia's Shadow by Forgive Durden. It featured many different alternative bands from the 2000s. I took inspiration from the artwork created for the musical for the design elements.

Logo

Secondary Logos Alternate colours of the logo that could be used as stickers or small embellishments.

Sweaters 50th anniversary sweaters. They have embroidered logos on them to give them a more elevated and special feel.

Sweatpants Sweatpants to create matching sets with the sweaters, they use an embroidered Roots 50th logo.

Information Cards Information cards that tell the history of Roots. These would be placed in shopping bags with apparel purchases.

Roots

I challenged myself to create a new 50th anniversary line for Roots since I thought that the line that they had out could be pushed further. I wanted to give it a refresh while keeping the basic design elements of their brand.
I called back to Algonquin Provincial Park by using woodsy colours and imagery to develop the design direction.

Tickets Tickets that feature the RUCKUS wordmark, the show, date and seat number. The QR code would be scanned at the door.

Directional Signs Hanging signs shaped like a pencil to point in the direction of what is listed on the sign. The type treatment reflects the wordmark.

Banner Signs Signs that would be placed in front of the places described on the sign.

Sweatshirt

Gift Bag This would be used to put merchandise in.

Seating Map

RUCKUS

We created wayfinding and branding for a symphony that would be performing in the Southern Alberta Jubilee Auditorium using type, simple patterns and shapes called RUCKUS.
RUCKUS is a kid’s symphony that creates multiple shows displaying popular, family-friendly music from cartoons, movies and video games. We embraced organized chaos within our designs, using bright, fun colours, musical lettering and chaotic patterns.

Collaborators:
Ben Fiell
Megan Janett

SHOP: A Pop Opera Poster The final poster featuring the main character covered in grocery store coupon clippings.

Sculpture The sculpture created by hand with modelling clay and paint.

AUArts Grad Show Screenshot 2024-03-05 at 4.53.41 PM

Lighting Tests Different lighting options explored in my process using a desk lamp.

AUArts Grad Show Screenshot 2024-03-05 at 4.54.04 PM

Edits Playing around with different ways to edit the final product.

SHOP: A Pop Opera Promo Poster

This is a promotional poster I created for the short, SHOP: A Pop Opera, by Jack Stauber that aired on Adult Swim. The poster is created using a mix of mediums, such as collage, sculpture and photo editing since SHOP and Jack Stauber’s other work uses a mix of mediums.