2021 Grad Show

Marissa Bender

VCD – Advertising & Graphic Design

bender.portfolio.site/

I am a storyteller by nature and my favourite projects are the ones where I can communicate through graphics and the written word. Every one of my designs is driven by my curiosity to learn new skills or discover more about the world around me. Through AUArts, I've enjoyed developing my skills in brand design, package design, information design, motion graphics, typography, user experience design, and so much more. I love to try out everything I can. In my free time, I also draw and write creative fiction. No matter the project, I have an endless supply of passion and chocolate to get me through it!

StorybookTalk Instructional Video This instructional video would be found on a grief counseling site. Parents could visit this site and watch the step-by-step video to learn how to customize and order their picture book.

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StorybookTalk Example Spread This illustrated spread is an example of what the book could look like as a finished product. Parents will be able to preview a spread like this with their customized child and text before placing their order.

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StorybookTalk Character Builder This is the StorybookTalk character builder. Parents can scroll through a page of diverse body, hair, and clothing options to create a character that resembles their child. The options aren't separated into gender categories. Instead, all options are available to choose for any character so as to better represent the real-life child.

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StorybookTalk Colour Picker Once parents have finished creating their child in the character builder, they can move on to the colour picker. There is a wide variety of colour options for clothing and hair, as well as a colour slider for skin tones that allows the character to more accurately match the real-life child.

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StorybookTalk Story Builder After creating their character, parents can customize the narrative in the story builder. There, they have the chance to pick sentences from a default template to create their story, or write their own words. If a parent desires, they can have template sentences intermixed with their own. Once selected or written, the chosen sentences show up in a preview box so that parents can read their story from start to finish.

StorybookTalk Illustration Work This sketchbook spread displays a variety of designs made for StorybookTalk. The left page shows a collection of emotions designed as a reference for the illustrated spread, and hairstyles that were developed for the StorybookTalk character builder. On the right page, there are more designs for the character builder including body types and clothing choices.

StorybookTalk Information Design

StorybookTalk is a customizable book designed to help parents talk to their young children about death. To reflect their child’s personal journey with grief, character design options are inclusive of gender identities, disabilities, and ethnic variances. A grief counseling website would host the instructional video to guide customers through their book order.

StorybookTalk Information Design

Powerade Logo The new Powerade logo is upbeat, playful, and vibrant. Inside the wordmark, the letters O, W, and A come together to form a person. The tilt of the letters create a stance that is both confident and energetic. Letters have both flat and round edges, conveying friendliness as well as an ability to stand on their own. The logo is often accompanied by a sun symbol which conveys the energy gained through drinking Powerade and the positive mindset that Powerade drinkers have to stay motivated.

Powerade Ion Bottles Powerade Ion bottles come in a wide variety of flavours so the charcoal coloured cap was chosen as a neutral colour to complement any colour combination. An ion is an atom with an electric charge and, because Powerade Ion is the only type of Powerade drink that directly relates to energy, the sun burst in Powerade Ion is central and explosive.

Powerade Zero Bottles Powerade Zero comes with a white cap, a lack of colour, to relate to Powerade Zero's lack of sugar. The Powerade sun burst radiates from the bottom corner and eats into the coloured wrap. The bottle is powerful without that corner of material, just as Powerade Zero is powerful without sugar.

Powerade Active Water Bottles Powerade Active Water comes with a tan cap, which relates to the more natural, earthly feeling that Powerade Active Water evokes. Like the charcoal coloured caps on Powerade Ion, the tan caps for Powerade Active Water are made to match any colour the drink might come in. The Powerade sun burst radiates from the bottom of the bottle, like spring water splashing upwards.

Powerade Power Fill Station The Powerade Power Fill station is a concept for a Powerade dispenser that would be located at local gyms. Like the Coca-Cola Freestyle machine, the Powerade Power Fill station allows customers to choose from a wide variety of flavours, and mix-and-match if they please. The station not only provides an easy way for gym goers to stay hydrated, but it also encourages people to bring their own bottles and make sustainable choices.

Power Fill Station Touchscreen Demonstration Video This video demonstrates how the Power Fill station touchscreen works. There are a variety of payment options, a wide selection of Powerade drinks to choose from, information on the nutrients in each type and the workouts they're suited for, as well as an intuitive pay by the ounce system that allows for many bottles of any shape and size to be filled in one transaction. People can fill up a couple drinks with their gym buddies, or even buy a Powerade drink for their trainer.

Powerade Rebrand Design

Powerade has an aggressive neon blue and black style that places importance on physical strength. But, for many, this fitness goal is unrealistic. For this rebrand, Powerade is re-imagined with a different kind of power: motivation. The result is a gender neutral brand that supports everyone regardless of athletic prowess. Designed for ease and convenience, the bottles have ridges for sweaty palms to grip, a flat sturdy bottom to stand on, a loop on the cap for carrying or attaching the bottle to bags or equipment, and an easy drinking spout. Powerade is a great choice to take with you to the gym, on hikes, or wherever you like to exercise. The Powerade rebrand was designed in collaboration with fellow graduate and designer Sofia Velasquez!

Powerade Rebrand Design

Primary Packaging and Flavours Eat Your Emotions Ice Cream comes in six different flavours for all your different moods. Meltdown Chocolate is there when you need to get through that stressful week. When you feel alone, Misunderstood Mint gets it. You can always find Sleepy Caramel Swirl in the freezer for a midnight snack. Or you can jab your spoon into a pint of Angry Chili Chocolate and let your emotions out. Vibin' Vanilla is ready to chill when you're happy. And Lovestruck Strawberry knows when you're crushing hard!

Secondary Shipping Packaging Eat Your Emotions Ice Cream ships to your home in style. Both the box and the tape its sealed with display the Eat Your Emotions Ice Cream brand with pride.

Dry Ice Handling Instructions To keep the ice cream fresh and cool, Eat Your Emotions Ice Cream is shipped with dry ice. Dry ice is environmentally friendly, but can be dangerous if improperly handled. Each box of ice cream contains a handy guide for customers to safely dispose of the dry ice so they can scoop their worries away!

About Eat Your Emotions Ice Cream Eat Your Emotions Ice Cream has a sustainable closed-loop system in place to help the environment and allow customers to get the most out of their pints. The long-lasting packaging can be returned and cleaned to be used again, or customers can choose to keep the adorable tins for reuse around the home.

Eat Your Emotions Brand Style Guide The neutral mascot pint represents all of Eat Your Emotions Ice Cream, without placing the spotlight on a single emotion. Like the colourful and emotive pints, the Bubblegum and Freude typefaces express Eat Your Emotions Ice Cream's bubbly, fun energy.

Eat Your Emotions T-Shirt Merch Eat Your Emotions Ice Cream is branded with teens and young adults in mind. Customers can identify with the emotional characters and wear their favourites as t-shirts.

Eat Your Emotions Ice Cream Brand Design

Eat Your Emotions Ice Cream is a fun, sustainable ice cream brand. The packaging design is made circular with a take-back program that rewards reuse. The product is shipped with a compostable fungus-based styrofoam alternative and dry ice to keep it cool. To close the loop, Eat Your Emotions Ice Cream rewards customers with $1 off each pint returned. Eat Your Emotions Ice Cream was designed in collaboration with fellow graduate, and ice cream enthusiast, Kat Lam!

Eat Your Emotions Ice Cream Brand Design

Secondary Shipping Packaging Eat Your Emotions Ice Cream ships to your home in style. Both the box and the tape its sealed with display the Eat Your Emotions Ice Cream brand with pride.

Eat Your Emotions Ice Cream Brand Design

Eat Your Emotions T-Shirt Merch Eat Your Emotions Ice Cream is branded with teens and young adults in mind. Customers can identify with the emotional characters and wear their favourites as t-shirts.