Matthew Merrett

VCD – Advertising & Graphic Design

I am a graphic designer that works primarily in the digital medium, that could be considered as: editorial, logo design, branding, etcetera. Most of my work is focused into motion design. Motion design has been interesting me more over the past three years. The more I learn about it, the more I understand just how powerful a medium it is for communication, and how inspiring it is for me. Movement in design is eye catching, and when done right, it feels extraordinarily satisfying, and to me it is an incredibly addictive element of motion design. Beyond the simple qualities that excite me, the overall use of motion in design is powerful, and I believe it has the potential to instinctively and creatively connect with the audience in ways other mediums cannot.
From a standpoint in relation to graphic design as a professional career, the motive of my practice is to communicate clear and concise visuals to describe whatever it is that I am trying to covey for the project.
I begin by identifying a problem and finding a solution to it. This process takes the longest. I explore many different outlets to identify the base and core of the issue, and devise not just a solution, but a whole method to answering and maintaining the desired effect, while imposing my own personal style into whatever it is that I am creating. I strive to effectively answer the question in my own way, and to provide for the audience not just an answer, but a creative story that helps them understand it; a story that intrigues them enough to explore beyond what was initially answered for them.
My personal motivation is to create interesting projects that inspire myself as much as whoever is viewing them. I chase the feeling of presenting my work to others and standing confidently behind it; of speaking to it, identifying the decision making behind it and watching the reactions I incite through it. I value connection with those that I am communicating to far beyond the visual component, my visuals must always be strong, but they are nothing if they do not evoke any feeling. Learning and growing my work based on the input of others is an element that I value strongly, and I will continually accept and cherish it throughout my practice because my designs are not just for myself, but for the world around me.